The rebranding video.
JAM International has been passionately committed to the wonderful continent of Africa for almost 40 years and JAM Switzerland for 15 years. This passion for Africa drives us to reach even more people in need and to see the African continent flourish. In order to achieve these positive changes in Africa, JAM now wants to reposition itself. This will help us to clearly communicate who we are and what we stand for in the future.
The new name – ForAfrika – clearly sums up our vision, our mission and our goal. Everything we do is for Africa. JAM started in Africa, and many of our local employees come from the African village communities we support. This is how we work every day for an Africa that thrives. We as a foundation are also part of the global ForAfrika network and have changed our name accordingly. Our new name is “Stiftung Schweiz ForAfrika”.
This new chapter was opened at the international launch on April 12, 2022. We are very much looking forward to our trip together! Click here for the recording of the
online event.
We proudly present our new logo and the story behind it. To ensure that the logo stays true to the continent and the identity of Africa, we worked closely with Vumile Mavumengwana, a well-known South African artist.
Our new logo was inspired by old African clay cloth symbols and the “bomas” that characterize the African landscape.
The clay cloth pattern we chose symbolizes the love of family and community.
Bomas are circular buildings made of poles or large stones that are used in traditional African societies to protect a house, its inhabitants and livestock.
The outer circle stands for the family home and the dot in the middle for the family.
This is how we came up with our symbol, which both suggests the shape of the African continent and symbolizes the unity between the family members, the local communities – and now the entire continent.
The dot in the middle was placed over the “i” in “ForAfrika”. This symbolizes the power of individuals who are willing to say: “I will stand for Africa”.
In our name, the letter “k” is used instead of the “c” because that is how it is spelled in most of the vernacular and tribal languages on the African continent. Many of these languages do not have the letter “C” in their alphabet. We see the use of the letter “K” as a symbol of Africa’s rich heritage and independent future.
That is why we are not called “ForAfrica”, but “ForAfrika”.
No, our work has not changed. Switzerland ForAfrika continues to support the projects that have already been started, takes on new projects, organizes aid missions (makeovers) and the composition of the strategic and operational teams remains unchanged.
The existing payment slips made out to JAM Switzerland will remain valid (until June 2023) and can be used for payments. Please note that from September 2022, only the new QR deposit slips will be accepted in Switzerland. We therefore kindly ask you to adjust the standing orders accordingly.
Donate now and help Africa thrive!
Donations to Switzerland ForAfrika are tax-deductible.
“For me, school nutrition is a great incentive. School nutrition has helped me to stay in school myself. It has made me the person I am today. It’s not just a meal, it changes lives,” says Morgado Culembe, School Nutrition Manager in Angola, enthusiastically.
The keys to a new beginning: KITA manager Simollang Pooe has dedicated her life to creating a safe environment for the children in her community.
Fetching water: Awuru Amalia fills her jerrycan at the community well in Omugu The 68-year-old used to have to walk 15 km from home every
“In the future, I would like to turn my small store into a wholesale business. I also want to buy a mill to grind porridge
Stiftung Schweiz ForAfrika (Foundation Switzerland ForAfrika)
Schwellistrasse 6 / 8052 Zurich
Phone: +41 (0) 44 500 36 36
Email: info@forafrika.ch
IBAN CH21 0900 0000 8550 0500 7
BIC POFICHBEXX
© 2023 Stiftung Schweiz ForAfrika. All rights reserved.